Research. Research. Research.

Social media is a powerful tool to promote your business’ products and services. However, if you choose the wrong social media platform to advertise your business – you will hear crickets.

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Importance of White Space in Your Website

What is common with successful and converting websites? Businesses with successful websites provide a smooth user experience for their visitors. They make it clear what they offer to their visitors and what steps visitors need to take if they are interested.

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Never Doubt Your Capabilities.

Last week, I had a brand strategy session with a fellow business owner. They needed help with developing a cohesive personal brand. I usually run auditing sessions where I provide implementable feedback for a business’ website but doing a session that was brand focused was something new to me. Although I know one or two about branding, I haven’t taught anyone about it yet.

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Do you have a ‘About’ section in your Website?

Recently I have scanned a good number of funnels/websites. Several of the funnels barely introduce the businessman or the business itself – they are so focused on selling their products/services. There is a saying that PEOPLE FOLLOW PEOPLE, not businesses.

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Is the Website For You or For the Prospect?

Do you design your website for YOU or for the end user/s?

Most entrepreneurs design their own website and that’s alright however I have noticed a common mistake. They design the website for themselves – not for their potential clients or customers.

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