Social media is a powerful tool to promote your business’ products and services. However, if you choose the wrong social media platform to advertise your business – you will hear crickets.Continue reading “Research. Research. Research.”
What is common with successful and converting websites? Businesses with successful websites provide a smooth user experience for their visitors. They make it clear what they offer to their visitors and what steps visitors need to take if they are interested.Continue reading “Importance of White Space in Your Website”
Last week, I had a brand strategy session with a fellow business owner. They needed help with developing a cohesive personal brand. I usually run auditing sessions where I provide implementable feedback for a business’ website but doing a session that was brand focused was something new to me. Although I know one or two about branding, I haven’t taught anyone about it yet.Continue reading “Never Doubt Your Capabilities.”
Recently I have scanned a good number of funnels/websites. Several of the funnels barely introduce the businessman or the business itself – they are so focused on selling their products/services. There is a saying that PEOPLE FOLLOW PEOPLE, not businesses.Continue reading “Do you have a ‘About’ section in your Website?”
Do you design your website for YOU or for the end user/s?
Most entrepreneurs design their own website and that’s alright however I have noticed a common mistake. They design the website for themselves – not for their potential clients or customers.Continue reading “Is the Website For You or For the Prospect?”