Research. Research. Research.

Social media is a powerful tool to promote your business’ products and services. However, if you choose the wrong social media platform to advertise your business – you will hear crickets.

Continue reading “Research. Research. Research.”

Develop a Unique Design Style

Copying Your Competitors’ Design Style Ain’t a Good Look. Despite what kind of business you run, one of the obvious goals is to differentiate yourself from competitors. How can you achieve this by (literally) copying and pasting a competitor’s design style?

Continue reading “Develop a Unique Design Style”

Never Doubt Your Capabilities.

Last week, I had a brand strategy session with a fellow business owner. They needed help with developing a cohesive personal brand. I usually run auditing sessions where I provide implementable feedback for a business’ website but doing a session that was brand focused was something new to me. Although I know one or two about branding, I haven’t taught anyone about it yet.

Continue reading “Never Doubt Your Capabilities.”