Never Doubt Your Capabilities.

Last week, I had a brand strategy session with a fellow business owner. They needed help with developing a cohesive personal brand. I usually run auditing sessions where I provide implementable feedback for a business’ website but doing a session that was brand focused was something new to me. Although I know one or two about branding, I haven’t taught anyone about it yet.

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My Hobby Turned into a Business

Two years ago, I started my business (by accident).

NO JOKE.

Starting a business was always a childhood dream but for some reason, I didn’t expect to start one at a relatively young age. For some reason, I thought the best time to start a business was;

  • after university
  • when I have a job
  • saved enough money to invest
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Is the Website For You or For the Prospect?

Do you design your website for YOU or for the end user/s?

Most entrepreneurs design their own website and that’s alright however I have noticed a common mistake. They design the website for themselves – not for their potential clients or customers.

Continue reading “Is the Website For You or For the Prospect?”