Recently I have scanned a good number of funnels/websites. Several of the funnels barely introduce the businessman or the business itself – they are so focused on selling their products/services. There is a saying that PEOPLE FOLLOW PEOPLE, not businesses.
Those who actually checkout and purchase your products and services, know without confusion WHO YOU ARE and WHAT YOU DO. If they don’t know who you are and what kind of business you run – they will take a direct exit. You might even come across as a scam – when you are not!
Make sure to include a decent introduction about WHO YOU ARE and WHAT KIND OF BUSINESS you run. It will make a big difference – trust me….Guess what? I made the SAME mistake.
I didn’t include a decent ‘About me’ section. If I sent someone over to my business website, it is very likely that they will come back and ask “So…. What do you do?!”.